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Johnny Sonsini Sottile*
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We've all been asked by others to tell them "all about
ourselves."
And so the inspiration for this portal site.
"All About Johnny!"
"Johnny" is a name that has been associated with me my entire life... oddly more so
in my adult life. Though I normally use my two given names, John David, as my parents did when they "meant business," or just
John... with an initial only when forced...
Johnny is the common thread.
Below, I've introduced / indexed some of my sites and some related to my work so that
you can either link to the home page or in some cases go to a specific page, if provided. Hopefully this order serves well.
T.S. Elliot once
wrote...
"Hell Is A Place Where Nothing
Connects To Nothing"
So, Let's Get Connected!
MOST RECENT
PROJECTS | VENTURES | WEBSITES
Consulting General Manager & Operations 24/7/365 |
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TIARA EQUEST: The Inn At Richmond And berkshire EQUESTrian center |
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TIARA EQUEST'S PORTAL WEBSITE
Oldies Adaptation "100 Pounds Of Clay" To The Wall |
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Concept Content Whiteboard Web with Bob Hughes Vocal, Lyric Adaptation, Synthesizer |
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1000 TONS OF STEEL WEBSITE
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Sherma Andrews |
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Music: 21 Word Salute Song |
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SHERMA'S WEBSITE
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Honor Our Heroes |
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Three Party Endeavor |
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21 WORD SALUTE (tm)
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Tom Giddings Scholarship |
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WebDesign & WebMaster |
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SCHOLARSHIP SITE
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Berkshire Beef Program |
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Collaboration & Representation |
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ELMARTIN FARM
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Susan Reeves Whalen |
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Joint Venture |
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HERE LIES MY HEART
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Reigning Dartmouth Deer |
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Concept / WebDesign & Master |
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DARTMOUTH MASCOT
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Loretta's Online Salon |
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Concept / WebDesign & Master |
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LORETTA'S SALON
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There are thousands of wisdoms regarding life and business.
Of them all, this is my favorite.
Just when the caterpillar thought
that its world was over,
it became a beautiful butterfly!
The Heart of The Berkshires
MA / USA
413-442-2118
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You may get lost.
Oh, go ahead... CLICK IT... See for yourself.
You're going to do it anyway!
You're listening to Pink Floyd's "On The Run."
Full credit & link to optional purchase at Amazon below.
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"Worse than not being able to
see is to have No Vision"
Helen Keller
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"Pardner...Let's Ride" |
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"Johnny Sotts"
Sales | Marketing | Biz Development
Consulting | Coaching | Creative Services
Web Identity & Online Marketing Integration
Johnny Sotts is a name that has followed me through my entire career in sales
and marketing, including my own marketing companies, during which I also became known as "SWAT".
The following sites belong to Johnny Sotts.
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A "must read" -- Some key points
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Today, I live by 3 Simple Truths,
because humans, with all their intelligence,
are still iterative beings who seldom,
if ever, "get-it-right" the first time.
1
The best strategic plan, unexecuted, is worse
than the worst strategic plan, well executed.
because if "Practice Makes Perfect" then
"Execution Makes Excellence."
2
There's a fatal flaw in the maxim,
"Plan Your Work and Work Your Plan,"
if one works only what is planned
and does not adapt it to reality.
3
One cannot "armchair" sales.
It's a full-contact sport that requires
a seller to open the buyer's wallet
during an exchange
of hard dollar value...
not just their minds in a pretend dollar
focus group.
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The First Rule of the Military
"Control The Battlefield"
Corollary Rule #1
"Know Where It Is!"
Corollary Rule #2
"Cutting-off Enemy Supply Lines
Is Critical To Winning The
War."
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BUSINESS ARTICLES (HOME PAGE) Published w ReWork In Progress
Collection Of Past Biz Insight Articles
"Win-Win" requires two to tango. When one side refuses to take the floor,
best be prepared to use a winch!
"When in doubt, use a bigger hammer!"
Unique
Approaches To Sales & Marketing Based On Seller's Weakness
Sales / Marketing / Individual & Business Development.
Proven Impact based on JDS structures & disciplines
TRUST MEASUREMENT...
NOT YOUR PERCEPTION
TRY THIS TEST |
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Click Image To Enlarge |
Even when you try to measure,
often it is difficult to impossible.
COUNT THE BLACK DOTS
(Must First Enlarge Image)
"No problem can withstand the
assault of sustained thinking"
Voltaire
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S*W*A*T Crew Hosts Helicopter Promotion. |
Sottile's
Winning Action Teams
S*W*A*T
Tactical Marketing Agency (tm) (HOME PAGE)
"Tactics Make Strategies Happen"
JDS
SALES AND SURVIVAL ARE
NOT A CHICKEN OR EGG PROPOSITION...
WITHOUT STRONG SALES, A
COMPANY'S SURVIVAL IS KAPUT!!!
This requires no philosophical
debate.
It's a truth like
gravity... and as real.
While heading the sales and marketing function
for a previous employer,
I used to daydream about calling in a skilled task
force to help me achieve my goals...
especially when time and quota were pressing.
But, there was no "ready-reserve."
I fulfilled this dream in 1983 with S*W*A*T(sm), a
self-contained marketing & sales force,
whose mission was to supercharge the effort
of companies, organization, and individuals.
From roots in high technology, S*W*A*T broadened its
services in '86 to meet the business development needs of various clientele. Since then, it has stood in the trenches
with high-low-no-tech companies, organizations, and individuals in both "business-to-business," and "business-to-consumer"
endeavors.
S*W*A*T called itself a strike force to reflect
the disciplined approaches, talents, and services which it brought to the process of obtaining new, or expanding
present business.
S*W*A*T's orientation has always been hands-on.
We do not just give advice; we help to
implemented it!
Today, S*W*A*T's core mission is the same.
S*W*A*T's "Can do... Will do" spirit exists thru my consulting which
is reinforced,
if necessary, with high-powered, freelance professionals and sub-contractors
replacing the self-contained employees.
Today, S*W*A*T's Enhanced Tactics
engage the spectrum of the digital revolution.
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Hustle
Hustle is doing something that
everyone is absolutely certain can't be done.
Hustle is getting the order
because you got there first, or stayed with the effort after everyone else gave up.
Hustle is shoe leather, and
elbow grease, and sweat... and also, missing lunch.
Hustle is getting prospects
to say "Yes" after they've said "No" twenty times.
Hustle is doing more unto a
customer than the other guy or gal is doing unto him or her.
Hustle is believeing in yourself,
and the business that you're in.
Hustle is the sheer joy of
winning.
Hustle is being the sorest
loser in town.
Hustle is hating to take a
vacation because you might miss a piece of the action.
Hustle is heaven if you are
a hustler
Hustle is hell if you're not.
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You See the World, |
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But Does It See You? |
What Is Your "Net"
Worth? -- Consulting / Web-centric
Marketing / Email Promotions / P.R.
Let Your Light Shine
"Your playing small does
not serve the world.
There's nothing enlightened
about your shrinking."
Nelson Mandela
Nelson Mandela Quote |
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Metaphysically...
you can contemplate that
you are... and therefore, that you are.
But friends... in cyberspace, if others
can't find you... you aren't!
You are a zip, zilch, nada, nein, nowhere
man / woman / entity
or rebel with or without a cause,
P-E-R-I-O-D !
Ella Fitzgerald Sang It Best
"Is You Is...
or... Is You Ain't"
Google Yourself To Find Out!
-- Online / Offline--
Online Identity With Offline
Marketing Integration
Websites design & creation | Domain
name search, buying, registration, and mapping Copywriting / content development | Optimizing existing
graphics / scanning new ones Email account creation reflecting domain | Training for on-going routine text updates
Existing site audits /
recommendations including site navigation architecture
Social webs, blogs, and wikis | Communities,
groups, and webrings Site updates and enhancements for site developed by us
Online business development strategies
| Competitive keyword research and analysis Search Engine Optimization (SEO) | Pay-Per-Click (PPC) advertising
campaigns Reciprocal linking, strategic partnerships,and affiliate programs Email systems, emailing
lists, plus newsletters promotions
Onsite / in-studio audio/video/photo
productions with site integration
Electronic Press Kits (EPK) &
"insider" media webpages Press / Media release optimizaton and distribution
"Offline promotion drives
online impact!"
JDS
This is a fun read.
COOL MOOSE
and
a
RECLUSIVE GOOSE tm
Website Development
/ Audio Video Streaming
Blogs & Wikis
"We're the herd that gets
you heard,
and a
reclusive goose which
gives your identity a boost!" (tm)
Use Concepts From Our Sure-Footed, Moose / Goose Sites
"Where Site Content Doesn't
Trip Over Flash!"
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DARTMOUTH COLLEGE
-- Alumni Websites --
Yours Truly, Past Webmaster
DARTMOUTH COLLEGE - Winter CarniVAIL (HOME PAGE)
DARTMOUTH COLLEGE - Class of '65: Former
Main Site (HOME PAGE)
DARTMOUTH COLLEGE - Class of '65: Reunion
Site (HOME PAGE)
DARTMOUTH COLLEGE - Class of '64: Sportsbook
(HOME PAGE)
DARTMOUTH
COLLEGE - Better
Than Baker (HOME PAGE)
Relaunch
on 01/30/13 "MY DARTMOUTH MASCOT"
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"Johnny HiHat"
DJ / MC | Productions &
Entertainment | And yes... Cats!
From youth, I 've owned pairs of drum sticks. I'm not an excellent
drummer, but this never stopped me from pounding out a beat. I also can't carry a tune... so rhythms have been
more important to me than words. The sticks-met-the-music in DJ Johnny HiHat, a hihat being the name of the rhythm
cymbal that usually keeps the off-beat. From DJ-ing, HiHat is expanding into entertainment / event management.
What about the cats? It's a long story that is explained in the site... But the common thread between DJ/MC-ing and Cats is
the word "Tuxedo."
JOHNNY
HiHAT and his Status Cymbals (tm)
DJ / MC Plus Full Event Services
HiHAT ENTERTAINMENT BUSINESS DEVELOPMENT
Music
SHERMA ANDREWS (HOME PAGE) Published / Online Presence & BizDev
BELLEVUE
CADILLAC (tm) (HOME PAGE) Published / Special Intro
Website (HERE) & BizDev
SLOWHAND
GRAFFITI (tm) (HOME PAGE) Published /
Online Presence & BizDev
Feature Films / Video
IFR WORLDWIDE (HOME PAGE) -- Independent Producer / Feature Films
SCORE
The Film (HOME PAGE) -- Feature Film: Girls Soccer Team Meets Boy Band Hunks
Venues & Events
"Great Storms Announce Themselves With A Gentle Breeze!"
Our purpose is
to finger the whispering winds that portend trouble.
Audits, Recommendations & Commentary of Venues & Events
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"Go Johnny"
Some Of The Ventures In Progress, Past Ventures
Abandoned Ventures... Joint Ventures To Be Added
"Entrepreneurs
mind their own business!"
Although I don't bet on sporting events or games of chance,
I'm a "all-in" when it comes to a business ventures. It's a paradoxical mindset of perceived control, because to me roulette
with certain odds seem unwinable... while "the cards," which are always stacked against an entrepreneur, seem beatable.
Go Figure!
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One day through the primeval wood, A calf walked home as good calves should But made a trail
all bent askew, A crooked trail as calves all do. Since then three hundred years have fled And I infer the calf is
dead. But still he left behind his trail, And thereby hangs my moral tale.
The trail was taken up next day By a lone dog that passed that way; And then a wise bellwether
sheep Pursued the trail o'er vale and steep. And drew the flock behind him, too As good bellwethers alwavs do. And
from that day, o'er hill and glade, Through these old woods a path was made.
And many men wound in and out, And dodged and turned and bent about. And littered words of
righteous wrath Because 'twas such a crooked path. But still they followed... do not laugh The first migrations of
that calf. This forest path became a lane, That bent and turned and turned again.
This crooked lane became a road, Where many a poor horse with his load
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Toiled on beneath the burning sun And traveled some three miles in one. And thus a century
and a half They trod the footsteps of that calf. The years passed on in swiftness fleet; The road became a village
street.
And thus, before men were aware, A city's crowded thoroughfare. And soon the central street
was this Of a renowned metropolis. And men two centuries and a half Trod in the footsteps of that calf. A hundred
thousand men were led By one calf near three centuries dead.
For men are prone to go it blind, Along the calf-paths of the mind, And work away from sun
to sun To do what other men have done. They follow in the beaten track, And out and in, and forth and back. And
still their devious course pursue, To keep the path that others do.
They keep the path a sacred groove Along which all their lives they move, But how wise are
you, in this behalf? Do you follow that primeval calf?
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"Do what you can with what you've
got."
Teddy Roosevelt
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Women's Millinery & Accessory Fashion for Casual Attire
to The Kentucky Derby Chic
68273 9145
123456789 Computer Network Security / OnDemandServices
Retro-Reflective Gear For Visiblitiy
German-American Portal + Oktoberfest
INCLUDES >150
USA OKTOBERFEST LINKS
Revolutionary Food, Botanical & Perhaps Biological Preservation
DEMOCRATIC NATIONAL CONVENTION 2004 (HOME PAGE)
Convention
& Media Tool Kit
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Sottile With Stallion "Graham Creed" |
PAST HORSE RELATED VENTURES
EQUINE
EQUITY (tm)
Ongoing... Pending Development
NEWPORT
COACH & CARRIAGE COMPANY(tm)
Past Venture, Historical Publishing Pending
SECRETARIAT &
STABLES IMPRINTED WARE
Past Venture, Historical Publishing
Pending
OTHER PAST ENDEAVORS
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Click On Image To Enlarge |
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Click On Image To Enlarge |
AMERICA'S
CUP
SCORE
CARD
Past Venture
Historical Publishing
Pending
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"Johnny Be Good"
Man Alive | The Good Prince
| We The People Rule | Venues & Events
I took one manadatory sociology class... and one mandatory political science class in
college.
If you told me that someday, I would be hooked on the confluence of these disciplines, I
would have laughed. Well, the laugh is one me, for I have a passion for topics in a focused area. And, I
have invested great time and personal money in pursuing those matters which are important to me. Under the broad
umbrella of Man Alive / Humankind Is Back , The Good Prince of Darkness, Venues & Events, and We The People Rule
I disseminate thoughts, battle bias, and take actions. Often, my challenges are now in the form of long emails.
Some of these activities will seek grant funding; others may go commercial, or remain self-funded to preserve freedom.
As a result of the Iraq & Afghanistan Wars,
with a colleague, we launched a charity to make known the needs of war veterans. It is called, "After
The Bugles," so named because after the fanfare of a hero's heartfelt return from battle, the hero, with needs both
expressed and latent, fades into the next day's news. Our organization's charter is to work with select, high-ranked,
veterans' charities to assist them.
AFTER THE BUGLES
(tm)
(HOME PAGE) In support of wounded vets and surviving families
21Word Salute
Gun salutes (canon or howitzer) have a rich tradition
originating in naval protocol. Foreign naval ships, upon entering a harbor, would
fire-off their canons to empty breeches thus showing peaceful intentions. Overtime, the host country began
returning "fire" as a courtesy "handshake" of sorts. Also over time, the number of volleys was used came to indicate
the stature of the visiting person. Eventually, by convention, 21 guns were reserved for the highest rank, i.e, heads
of state. Less volleys honored less important persons.
The rifle salute (in proper military terms,
a rifle is not a "gun"), which one sees at cemetaries, is actually not a part of this foregoing gun salute tradition; however,
it uses the same number volleys, 21. Regardless, the honoring salute is over within seconds. The flag which drapes
the fallen hero's coffin is cerimoniously folded and given graveside to the next of kin with regimented words. Thereafter,
the public honors fade.
I created 21 WORD SALUTE to
provide a FREE WORLDWIDE SITE so that our fallen heroes are not forgotten... that family, friends,
and citizens can PERPETUALLY honor them. Using the tradition of 21 for the highest rank,
as every hero should be, 21 WORDS -- as keywords, in a sentence(s), or in combination -- are used to express what
a fallen hero's life meant to the render of the salute. 21 WORDS... that's it. There is a link to another EXCLUSIVE
memorial site, in which additional eulogies and comments can be made, videos attachedand even links to other sites such
as Legacy.com can be inserted. This site is fee based.
21 WORD SALUTE (tm) (HOME PAGE) Words in tribute to fallen heroes
OTHER CHARITABLE ENDEAVORS
TOM GIDDINGS SCHOLARSHIP (HOME PAGE) Awards to BEST STUDENT in Pittsfield MA.
This is the LARGEST HIGH SCHOOL SCholarship in the City.
MAN ALIVE... HuMankind Is Back! (tm) (HOME PAGE) Issues of Decency
DEDUCTIBLE DONATIONS
(HOME PAGE) General information
of vehicle donations
Brokerage Matching 501(c)(3) Organizations with Outlets For Assets Donated To
The Charity.
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Life's A Trip!
And, the road is a-l-w-a-y-s
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I dedicate this site to my parents, Mary
Sonsini and Anthony Sottile... Mr. & Mrs.
It was - and still is - through
their guidance that I was given the confidence to explore.
I believe that every person has a
page like this one and people who inspired its creation.
So, I encourage others to build
a site... It's a gift back to those people who gave you
yours.
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SONG
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Credit for the great
background track
Enigma's
The Age of Loneliness
(Carly's Song)
From the acclaimed album
"The Cross of Changes"
If you like what your hear,
buy it online at Amazon
<<< Click on left image
for SONG.
Click right image for ALBUM >>>
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ALBUM
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"If The Meek Shall Inherit This Earth... |
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What Will Happen To All Of Us Tigers?" |
Click Image To Enlarge & Print
Click Below To Help
© John David Sottile 2002
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