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JOHN DAVID SOTTILE

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SITE MAP
Johnny Sonsini Sottile*
 
 
 

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Music background available: Turn on speakers & turn up volume.
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We've all been asked by others to tell them "all about ourselves."
And so the inspiration for  this portal site.
 
"All About Johnny!"
 
"Johnny" is a name that has been associated with me my entire life... oddly more so in my adult life. Though I normally use my two given names, John David, as my parents did when they "meant business," or just John... with an initial only when forced...
Johnny is the common thread.
 
Below, I've introduced / indexed some of my sites and some related to my work so that you can either link to the home page or in some cases go to a specific page, if provided. Hopefully this order serves well.
 
 T.S. Elliot once wrote...
 
"Hell Is A Place Where Nothing Connects To Nothing" 
                                                                                                                                          
So, Let's Get Connected!
 

MOST RECENT
PROJECTS  |  VENTURES  |  WEBSITES

Sherma Andrews
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Advisor | PR | Representation
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SHERMA ALL ACCESS
Honor Our Heroes
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Three Party Endeavor
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21 WORD SALUTE (tm)
Tom Giddings Scholarship
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WebDesign & WebMaster
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SCHOLARSHIP SITE
Berkshire Beef Program
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Collaboration & Representation
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ELMARTIN FARM 
Susan Reeves Whalen
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Joint Venture
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HERE LIES MY HEART
Reigning Dartmouth Deer
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Concept / WebDesign & Master
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DARTMOUTH MASCOT 

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Loretta's Online Salon
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Concept / WebDesign & Master

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LORETTA'S SALON

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There are thousands of wisdoms regarding life and business.
Of them all, this is my favorite.

Just when the caterpillar thought
that its world was over,
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it became a beautiful butterfly!

 
The Heart of The Berkshires
MA / USA
413-442-2118

   If you see  DO NOT CLICK  best not to.
You may get lost.
 
Oh, go ahead...  CLICK IT... See for yourself. 
You're going to do it anyway!
 
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You're listening to Pink Floyd's "On The Run." 
Full credit & link to optional purchase at Amazon below.

"Worse than not being able to see is to have No Vision"
                                                                                                                          Helen Keller

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"Pardner...Let's Ride"
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"Johnny Sotts"
Sales | Marketing | Biz Development
Consulting | Coaching | Creative Services
Web Identity & Online Marketing Integration
 
Johnny Sotts is a name that has followed me through my entire career in sales and marketing, including my own marketing companies, during which I also became known as "SWAT".
The following sites belong to Johnny Sotts. 
 
 

"SUMMARY of QUALIFICATIONS"  (HOME PAGE)
 
 

"CREDENTIALS"   (HOME PAGE)
 
   
    My Odyssey
        A "must read" -- Some key points  >> 

Today, I live by 3 Simple Truths,
because humans, with all their intelligence,
are still iterative beings who seldom,
if ever, "get-it-right" the first time. 
1
The best strategic plan, unexecuted, is worse
than the worst strategic plan, well executed.
because if "Practice Makes Perfect" then
"Execution Makes Excellence."
2
There's a fatal flaw in the maxim,
"Plan Your Work and Work Your Plan,"
if one works only what is planned
and does not adapt it to reality.
3
One cannot "armchair" sales. 
It's a full-contact sport that requires 
a seller to open the buyer's wallet
during an exchange of hard dollar value...
not just their minds in a pretend dollar 
focus group.

The First Rule of the Military
"Control The Battlefield"
Corollary Rule #1
"Know Where It Is!"
Corollary Rule #2
"Cutting-off Enemy Supply Lines
Is Critical To Winning The War."
 
 

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BUSINESS ARTICLES  (HOME PAGE)   Published w ReWork In Progress
Collection Of Past Biz Insight Articles
 
NEGOTIATOR ON NEGOTIATING  (HOME PAGE)  
"Win-Win" requires two to tango.  When one side refuses to take the floor,
best be prepared to use a winch!
 
"When in doubt, use a bigger hammer!"
 
    Unique Approaches To Sales & Marketing Based On Seller's Weakness
   
COACHING & CONSULTING   (HOME PAGE)
Sales / Marketing / Individual & Business Development.
Proven Impact based on JDS structures & disciplines 

TRUST MEASUREMENT...
NOT YOUR PERCEPTION

TRY THIS TEST
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Even when you try to measure,
often it is difficult to impossible.
 
COUNT THE BLACK DOTS
(Must First Enlarge Image)

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"No problem can withstand the assault of sustained thinking"
                                                                                 Voltaire

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S*W*A*T Crew Hosts Helicopter Promotion.
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Sottile's Winning Action Teams 
 
S*W*A*T Tactical Marketing Agency (tm)   (HOME PAGE)
    Why Use Us 
 
 
"Tactics Make Strategies Happen"
                                                                         JDS
 
SALES AND SURVIVAL ARE NOT A CHICKEN OR EGG PROPOSITION...
WITHOUT STRONG SALES, A COMPANY'S SURVIVAL IS KAPUT!!!
 
This requires no philosophical debate.
It's a truth like gravity... and as real.
 
While heading the sales and marketing function for a previous employer,
I used to daydream about calling in a skilled task force to help me achieve my goals...
especially when time and quota were pressing.  But, there was no "ready-reserve."
 
I fulfilled this dream in 1983 with S*W*A*T(sm), a self-contained marketing & sales force,
 whose mission was to supercharge the effort of companies, organization, and individuals.
From roots in high technology, S*W*A*T broadened its services in '86 to meet the business development needs of various clientele.  Since then, it has stood in the trenches with high-low-no-tech companies, organizations, and individuals in both "business-to-business," and "business-to-consumer" endeavors.
 
S*W*A*T called itself a strike force to reflect the disciplined approaches, talents, and services which it brought to the process of obtaining new, or expanding present business.
 
S*W*A*T's orientation has always been hands-on.
We do not just give advice; we help to implemented it!
 
Today, S*W*A*T's core mission is the same.
S*W*A*T's "Can do... Will do" spirit exists thru my consulting which is reinforced,
if necessary, with high-powered, freelance professionals and sub-contractors
replacing the self-contained employees.
 
Today, S*W*A*T's Enhanced Tactics 
engage the spectrum of the digital revolution.
 

Hustle
 
Hustle is doing something that everyone is absolutely certain can't be done.
 
Hustle is getting the order because you got there first, or stayed with the effort after everyone else gave up.
 
Hustle is shoe leather, and elbow grease, and sweat... and also, missing lunch.
 
Hustle is getting prospects to say "Yes" after they've said "No" twenty times.
 
Hustle is doing more unto a customer than the other guy or gal is doing unto him or her.
 
Hustle is believeing in yourself, and the business that you're in.
 
Hustle is the sheer joy of winning.
 
Hustle is being the sorest loser in town.
 
Hustle is hating to take a vacation because you might miss a piece of the action.
 
Hustle is heaven if you are a hustler
 
Hustle is hell if you're not.

You See the World,
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But Does It See You?

WORLD WIDE WEB IDENTITY - wwwID (tm)     (HOME PAGE) 
What Is Your "Net" Worth?  -- Consulting / Web-centric Marketing / Email Promotions / P.R.  
 
Let Your Light Shine
"Your playing small does not serve the world.
There's nothing enlightened about your shrinking."
                                                             Nelson Mandela 

Nelson Mandela Quote
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Metaphysically...
 you can contemplate that you are... and therefore, that you are.
But friends... in cyberspace, if others can't find you... you aren't!
You are a zip, zilch, nada, nein, nowhere man / woman / entity
or rebel with or without a cause,
P-E-R-I-O-D !
 
Ella Fitzgerald Sang It Best
"Is You Is... or... Is You Ain't" 
Google Yourself To Find Out!
 
 
 
 

-- Online / Offline--
Online Identity With Offline Marketing Integration
 
Websites design & creation | Domain name search, buying, registration, and mapping
  Copywriting / content development | Optimizing existing graphics / scanning new ones
  Email account creation reflecting domain | Training for on-going routine text updates
Existing site audits / recommendations including site navigation architecture
Social webs, blogs, and wikis | Communities, groups, and webrings 
  Site updates and enhancements for site developed by us
 
Online business development strategies | Competitive keyword research and analysis
  Search Engine Optimization (SEO) | Pay-Per-Click (PPC) advertising campaigns
  Reciprocal linking, strategic partnerships,and affiliate programs
  Email systems, emailing lists, plus newsletters promotions
 
 Onsite / in-studio audio/video/photo productions with site integration 
 Electronic Press Kits (EPK) & "insider" media webpages
 Press / Media release optimizaton and distribution
 
"Offline promotion drives online impact!"
                                                                       JDS

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 This is a fun read.
COOL MOOSE
and a
RECLUSIVE GOOSE tm    
   Website Development   /   Audio Video Streaming  
Blogs & Wikis
 
"We're the herd that gets you heard, 
and a
reclusive goose which gives your identity a boost!" (tm)
 
Use Concepts From Our Sure-Footed, Moose / Goose Sites
"Where Site Content Doesn't Trip Over Flash!"
 
ELMARTIN FARM  (business)   BOB MISIOROWSKI  (personal reference)
SCORE! The Film (build fan excitement)
WIR SPRECHEN DEUTSCH (information)   THE STATION FIRE (commentary)
SLOWHAND GRAFFITI (affiliate ecommerce)

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DARTMOUTH COLLEGE
-- Alumni Websites --
Yours Truly, Past Webmaster
 
 
DARTMOUTH COLLEGE - Winter CarniVAIL (HOME PAGE
DARTMOUTH COLLEGE - Class of '65: Former Main Site (HOME PAGE) 
DARTMOUTH COLLEGE - Class of '65: Reunion Site (HOME PAGE)  
DARTMOUTH COLLEGE - Class of '64: Sportsbook (HOME PAGE)
DARTMOUTH COLLEGE - Better Than Baker (HOME PAGE)   
 
Relaunch on 01/30/13   "MY DARTMOUTH MASCOT"

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"Johnny HiHat"
DJ / MC |  Productions & Entertainment  |  And yes... Cats!
 
 
From youth, I 've owned pairs of drum sticks.  I'm not an excellent drummer, but this never stopped me from pounding out a beat.  I also can't carry a tune... so rhythms have been more important to me than words.  The sticks-met-the-music in DJ Johnny HiHat, a hihat being the name of the rhythm cymbal that usually keeps the off-beat.  From DJ-ing, HiHat is expanding into entertainment / event management.  What about the cats? It's a long story that is explained in the site... But the common thread between DJ/MC-ing and Cats is the word "Tuxedo."  

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JOHNNY HiHAT and his Status Cymbals (tm)  
DJ / MC Plus Full Event Services
 
 
 
HiHAT ENTERTAINMENT BUSINESS DEVELOPMENT
 
Music
    SHERMA ANDREWS  (HOME PAGE)  Published / Online Presence & BizDev
    BELLEVUE CADILLAC (tm)   (HOME PAGE)  Published  / Special Intro Website (HERE) & BizDev   
    SLOWHAND GRAFFITI (tm)  (HOME PAGE) Published / Online Presence & BizDev

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Feature Films / Video
IFR WORLDWIDE  (HOME PAGE) -- Independent Producer / Feature Films
SCORE The Film  (HOME PAGE) -- Feature Film: Girls Soccer Team Meets Boy Band Hunks
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Venues & Events
 
"Great Storms Announce Themselves With A Gentle Breeze!"
Our purpose is to finger the whispering winds that portend trouble. 
 
VENUES & EVENTS.COM (tm)     (HOME PAGE)
Audits, Recommendations & Commentary of Venues & Events
   
    TWEETER CENTER DISTORTION     (HOME PAGE)
     THE STATION FIRE     (HOME PAGE)
    PATRIOTS REPORT     (HOME PAGE)
    KERRIGAN GLOBE REBUTTAL     (HOME PAGE)
   
    
 

What's New Pussycat?
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" Lots New, Coolcat! " Visit Our Site.
CATS

JOHNNY HiHAT CATS (tm)   (HOME PAGE)
Perfecting A Breed Of Polydactyl Tuxedo Cats 

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"Go Johnny"
Some Of The Ventures In Progress, Past Ventures
Abandoned Ventures... Joint Ventures To Be Added 
 
"Entrepreneurs mind their own business!" 
 
Although I don't bet on sporting events or games of chance, I'm a "all-in" when it comes to a business ventures. It's a paradoxical mindset of perceived control, because to me roulette with certain odds seem unwinable... while "the cards," which are always stacked against an entrepreneur, seem beatable.  Go Figure!

The Calf Path
One day through the primeval wood,
A calf walked home as good calves should
But made a trail all bent askew,
A crooked trail as calves all do.
Since then three hundred years have fled
And I infer the calf is dead.
But still he left behind his trail,
And thereby hangs my moral tale.
The trail was taken up next day
By a lone dog that passed that way;
And then a wise bellwether sheep
Pursued the trail o'er vale and steep.
And drew the flock behind him, too
As good bellwethers alwavs do.
And from that day, o'er hill and glade,
Through these old woods a path was made.
And many men wound in and out,
And dodged and turned and bent about.
And littered words of righteous wrath
Because 'twas such a crooked path.
But still they followed... do not laugh
The first migrations of that calf.
This forest path became a lane,
That bent and turned and turned again.
This crooked lane became a road,
Where many a poor horse with his load
Toiled on beneath the burning sun
And traveled some three miles in one.
And thus a century and a half
They trod the footsteps of that calf.
The years passed on in swiftness fleet;
The road became a village street.
And thus, before men were aware,
A city's crowded thoroughfare.
And soon the central street was this
Of a renowned metropolis.
And men two centuries and a half
Trod in the footsteps of that calf.
A hundred thousand men were led
By one calf near three centuries dead.
For men are prone to go it blind,
Along the calf-paths of the mind,
And work away from sun to sun
To do what other men have done.
They follow in the beaten track,
And out and in, and forth and back.
And still their devious course pursue,
To keep the path that others do.
They keep the path a sacred groove
Along which all their lives they move,
But how wise are you, in this behalf?
Do you follow that primeval calf?

"Do what you can with what you've got."
                                                                 Teddy Roosevelt

CURRENT VENTURES

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LORETTA'S SALON (tm)    (HOME PAGE)
Women's Millinery & Accessory Fashion for Casual Attire to The Kentucky Derby Chic
 
ACING EVIL = VIGILANCE (tm)     (HOME PAGE) 
  68273     9145            123456789            Computer Network Security / OnDemandServices
 
GOOD PRINCE OF DARKNESS (tm)     (HOME PAGE)
Retro-Reflective Gear For Visiblitiy

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WIR SPRECHEN DEUTSCH     (HOME PAGE)   
German-American Portal + Oktoberfest 
INCLUDES >150 USA OKTOBERFEST LINKS

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AIR+ PRESERVATION (tm)     (HOME PAGE
Revolutionary Food, Botanical & Perhaps Biological Preservation
 
DEMOCRATIC NATIONAL CONVENTION 2004  (HOME PAGEPublished in transition
Media Tool Kit         To become www.letsdosomethingfun.com   entertainment / history guide.
     
LEGACY GREETING CARDS (tm)  DO NOT CLICK        Published -- Non-disclosure Required (<--- EMAIL)
   
CAMO CORPS (tm)  DO NOT CLICK    In Progress -- Non-disclosure Required (<---EMAIL)
    

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Sottile With Stallion "Graham Creed"

PAST HORSE RELATED VENTURES
 
EQUINE EQUITY  (tm) 
Pending Development
NEWPORT COACH & CARRIAGE COMPANY(tm) 
Past Venture, Historical Publishing Pending
SECRETARIAT & STABLES IMPRINTED WARE 
Past Venture, Historical Publishing Pending

 
 
OTHER PAST ENDEAVORS
 
 

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AMERICA'S CUP
SCORE CARD 
Past Venture
Historical Publishing
Pending

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"Johnny Be Good"
Man Alive  |  The Good Prince  | We The People Rule  |  Venues & Events 
 
I took one manadatory sociology class... and one mandatory political science class in college.
If you told me that someday, I would be hooked on the confluence of these disciplines, I would have laughed.  Well, the laugh is one me, for I have a passion for topics in a focused area.  And, I have invested great time and personal money in pursuing those matters which are important to me.  Under the broad umbrella of Man Alive / Humankind Is Back , The Good Prince of Darkness, Venues & Events, and We The People Rule I  disseminate thoughts, battle bias, and take actions.  Often, my challenges are now in the form of long emails.  Some of these activities will seek grant funding; others may go commercial, or remain self-funded to preserve freedom.  
 

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As a result of the Iraq & Afghanistan Wars, with a colleague, we launched a charity to make known the needs of war veterans.  It is called, "After The Bugles," so named because after the fanfare of a hero's heartfelt return from battle, the hero, with needs both expressed and latent, fades into the next day's news.  Our organization's charter is to work with select, high-ranked, veterans' charities to assist them. 
 
AFTER THE BUGLES (tm)  (HOME PAGEIn support of wounded vets and surviving families
    VIDEO -- "No Matter The Need" (LANDING PAGE)
 
Gun salutes (canon or howitzer) have a rich tradition originating in naval protocol.  Foreign naval ships, upon entering a harbor, would fire-off their canons to empty breeches thus showing peaceful intentions.  Overtime, the host country began returning "fire" as a courtesy "handshake" of sorts.  Also over time, the number of volleys was used came to indicate the stature of the visiting person. Eventually, by convention, 21 guns were reserved for the highest rank, i.e, heads of state.  Less volleys honored less important persons. 
 
The rifle salute (in proper military terms, a rifle is not a "gun"), which one sees at cemetaries, is actually not a part of this foregoing gun salute tradition; however, it uses the same number volleys, 21.  Regardless, the honoring salute is over within seconds.  The flag which drapes the fallen hero's coffin is cerimoniously folded and given graveside to the next of kin with regimented words.  Thereafter, the public honors fade.
 
I created 21 WORD SALUTE to provide a FREE WORLDWIDE SITE so that our fallen heroes are not forgotten... that family, friends, and citizens can PERPETUALLY honor them.  Using the tradition of 21 for the highest rank, as every hero should be, 21 WORDS -- as keywords, in a sentence(s), or in combination -- are used to express what a fallen hero's life meant to the render of the salute.  21 WORDS... that's it.  There is a link to another EXCLUSIVE memorial site, in which additional eulogies and comments can be made, videos attachedand even links to other sites such as Legacy.com can be inserted.  This site is fee based.
 
21 WORD SALUTE (tm)  (HOME PAGEWords in tribute to fallen heroes
    VIDEO -- "21 Word Salute" (LANDING PAGE)
 
 
OTHER CHARITABLE ENDEAVORS
 
TOM GIDDINGS SCHOLARSHIP  (HOME PAGEAwards to BEST STUDENT in Pittsfield MA.
This is the LARGEST HIGH SCHOOL SCholarship in the City.
    
MAN ALIVE... HuMankind Is Back! (tm)   (HOME PAGE) Issues of Decency
 
DEDUCTIBLE DONATIONS (HOME PAGEGeneral information of vehicle donations
Brokerage Matching 501(c)(3) Organizations with Outlets For Assets Donated To The Charity.
 
 
PRIVATE CHARITY ENDEAVORS
  
       "SuperGoldenEagles" Handicap Project    DO NOT CLICK  Pending Development
 

Life's A Trip!
And, the road is a-l-w-a-y-s
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So, stop back often.

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*
I dedicate this site to my parents, Mary Sonsini and Anthony Sottile...  Mr. & Mrs.
It was - and still is - through their guidance that I was given the confidence to explore.
I believe that every person has a page like this one and people who inspired its creation.
So, I encourage others to build a site...  It's a gift back to those people who gave you yours.
 

SONG
 

 
Credit for the great
background track
 
Enigma's
The Age of Loneliness
(Carly's Song)
From the acclaimed album
"The Cross of Changes"
 
If you like what your hear,
buy it online at Amazon
 
 <<< Click on left image for SONG.
Click right image for ALBUM >>> 

ALBUM
 

"If The Meek Shall Inherit This Earth...
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What Will Happen To All Of Us Tigers?"
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