SOTTILE: Marketing The Art Of The Hard Soft-Sell

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Seminar Author / Leader

John David Sottile
Experienced in all marketing disciplines; products, promotions pricing and placement; business-to-business and business-to-consumer; direct and indirect; infield and remote; and hi-tech to no-tech.  Affiliated with specialized service organizations to complement comprehensive core capabilities.
Has over 20 years, sales / marketing leading cyber technology to improve business information systems: Mainframe hardware and software, timesharing services, distributed information systems, micro-based applications, database systems / services, consulting, training and a full range of marketing services.

Founded Sottile's Winning Action Team, dba S*W*A*T (tm) Tactical Marketing Agency, a disciplined, self-sufficient, marketing resource which assists enterprises / entrepreneurs with their needs in getting to market.

Former VP of Sales/Director of Marketing who grew a young software company from $100,000 to $5,000,000 per year... and an IPO... within four years (1979-1983). Average sale of $30,000+ (all sold by telephone).  Prior to forming S*W*A*T, had a successful sales and marketing record by achieving quota 17 of 19 years

Held positions in other computer technology companies, of which oddly, his years in computer timesharing are proving most valuable with Internet ASPs... and therefore his current COOL MOOSE and a  RECLUSIVE GOOSE (tm) webcentric, internet marketing services. 

A media pioneer in the successful application of tele-comm approaches for marketing big ticket, technology products.  Has a special appreciation for applying multi-media to improve the communications process and a special expertise in utilizing the compounding effects of all forms of tele -- or "remote" as derived from Greek -- media communications including e-mail and the Internet.
Authored  the courses "The Art Of Marketing the Hard Soft Sell!"(tm), a sales and marketing seminar for professional service providers, and "Let's Make A Deal,"(tm) a unique negotiating course which interweaves personal power and leverage into the process of deal making. Developer of "The Vector Marketing Grid,"(tm) & "Integrated  Tele-Conceptual Approaches"(tm), both efficiency-based sales/marketing systems.
Authored Articles on sales and marketing; created numerous client brochures and campaigns; plus conducted and published Orignial Research. 

Negotiator of hundreds of contracts with Fortune 1,000 companies... and have international experience in direct and third party channel sales.
A graduate of Dartmouth College, BA, Economics, with graduate work at various universities and continual independent study.  "Battle-hardened" from a wealth of experiential learning through own companies (and money), the numerous clients for whom I have "stood in the trenches," and my past employment.
Past President of the former Yankee Thoroughbred Breeders Organization, a nonprofit, trade organization promoting Thoroughbred breeding and racing in the Northeast...  and of the Mass Media Alliance, a non-profit trade organization promoting film, video,and multimedia industries in New England.
For relaxation and profit I enjoy producing, emceeing and dj-ing life/corporate events under the persona of JOHNNY HiHAT(tm).
Currently, attempting to isolate and perfect a color breed of double-toed, black and white Tuxedo cats, branded 
JOHNNY HiHAT Cats!(tm).  What else?