A Tortuous (Sometimes Torturous)
Background
It's imperative that I tell you of my once deep suspicions about selling, and how I ultimately came to embrace the
sales and marketing professions.
Graduating from high school, I was voted "Most Likely To Succeed" (whatever that means) and was accepted by every Ivy
League college to which I applied. Unfortunately, by one test question, I missed attending the college of my real
passion, West Point Military Academy. So, declining an acceptance at Yale (a life-story in itself), I attended Dartmouth
College in Hanover, NH. As might be suspected from the intro, I didn't bloom as a pre-med/economics student in a "liberal"
arts school.
Graduated, engaged, and jobless, I reluctantly accepted a sales position. But having been raised in an environment
of professionals, who had professionals as friends, I hated every minute of selling.
Though I did well, I frankly found selling below the dignity of man, or woman... and clearly
never expected my success to come from it.
But, as I sold and studied the art over the years, I came to understand and appreciate the opposite:
Selling is the very dignity of men and women, for in a free society, mental persuasion
is a quality unique to humans. Affecting the perceptions of another's mind and persuading that person to act in a manner
prescribed by you is the most powerful capacity that a person can develop. Except for the uncontrollable events of nature,
nothing in this world ever happens until someone has been sold... even if it is a person selling him or herself on an idea!
Out of this tortuous (sometimes torturous) background, and honed by many rugged years in sales and marketing, comes my
seminar: The Art of Marketing The Hard Soft-Sell is a concise interdisciplinary course designed specifically for non-sales
professionals who hate, or think that they hate, the process which I have come to respect and enjoy.
After taking this course, you will not feel the same about selling, and marketing your services and opinions... and perhaps
about yourself. Hey, you're a one-of-a-kind! And this seminar taps into this fact.
This seminar has sudden impact. There are no abstract theories, just concise powerful, hard knocking, action-oriented
strategies, tactics, and truisms... all chisled from years of experience.
I urge you to carefully visit this site. You will find this tidy, four hour seminar focused on the sales and marketing
information which you seek.
John David Sottile
