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John has over 30 years, sales
/ marketing leading cyber technology to improve business information systems: Mainframe hardware and software, timesharing
services, distributed information systems, micro-based applications, database systems / services, consulting, training and
a full range of marketing services.
Former VP of Sales/Director of Marketing who
grew a young software company from $100,000 to $5,000,000 per year... and an IPO... within four years (1979-1983). Average
sale of $30,000+ (all sold by telephone) Big Bucks then and even now. Prior to forming S*W*A*T, had a successful
sales and marketing record by achieving quota 17 of 19 years
He held positions in other computer technology
companies, of which oddly, his years in computer timesharing are proving most valuable with Internet ASPs
and security.
Founded Software Action Team "S/W*A*T"
(tm) now called Sottile's Winning Action Team, dba S*W*A*T (tm)
Tactical Marketing Agency, a disciplined, self-sufficient, marketing resource which assists enterprises / entrepreneurs with
their needs in getting to market.
A media pioneer in the successful application
of tele-comm approaches for marketing big ticket, technology products. Has a special appreciation for applying multi-media
to improve the communications process and a special expertise in utilizing the compounding effects of all forms of tele --
or "remote" as derived from Greek -- media communications including e-mail and the Internet.
Authored the courses "The Art
Of Marketing the Hard Soft Sell!"(tm), a sales and marketing seminar for professional service providers, and "Let's Make A
Deal,"(tm) a unique negotiating course which interweaves personal power and leverage into the process of deal making. Developer
of "The Vector Marketing Grid,"(tm) & "Integrated
Tele-Conceptual Approaches"(tm), both efficiency-based sales/marketing systems.
Also authored numerous articles on sales and
marketing; created numerous client brochures and campaigns; plus conducted and published original research.
Negotiator
of hundreds of contracts with Fortune 1,000 companies... and has international experience in direct and third party channel
sales.
A graduate of Dartmouth College, BA, Economics,
with graduate work at various universities, continual study and a wealth of experiential learning through own companies, the
numerous clients for whom he has "stood in the trenches," and his past employment.
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