Over the years, I have perfected a concise, sales oriented, marketing course which is separately adapted for providers
of corporate, professional, trade, and retail services. The course is called
It is designed to overcome the individual deficiences of product/service development, marketing, and sales while
tapping the natural strengths of the seller, who in the case of professionals and tradespersons typically is not -- and
does not want to be -- a "salesperson."
While it's true that a strong sales effort can overcome a weak marketing campaign in some cases, it cannot be relied
upon to stay the day all the time.
It's also true that strong marketing cannot consistantly overcome a weak sales effort. And of course, an inferior
product/service always comes back to haunt both efforts and the company.
"The Art of Marketing The Hard Soft-Sell" shows how to weight and integrate all aspects of marketing to develop an individualized
"Compensatory Selling System"
(tm) that easily works for you, or your company. Leading with strength
is easy. Overcoming weaknesses can be daunting, especially when temperament, skill, or desire is lacking in key individuals
where one might least expect it.
