The goal of the Marketing Audit is simple: To take the "pulse" of key areas that must be addressed to satisfactorily
bring your entity to market. Everything which a company does has a marketing impact, which consequently impacts "The
Bottom Line." But, it is difficult to self-assess these correlations.
The Marketing Audit has two phases: The collection of facts and then the report. Through the auditing process,
strengths and weaknesses in a company's marketing approach are detertmined and reported.
With this identification, a company can proceed on its own, or retain my services to develop a Marketing Master Plan
of products, promotions, pricings, and procedures using my propietary "Vector Marketing Discipline" (tm) that structures selling/marketing efforts to maximize the return on allocated budgets.
Producing a Marketing Master Plan is one matter; executing it is another. In fact, most companies fall short in
the execution of plans.. not the generation of the plans. Therefore, I offer a range of services -- with my cadre
of trusted associates, when required -- to assure that "planned" equals "executed" in a prioritized manner. Services
include...
Market Research & Indentification
Product/Service Development
Pricing Polices & Procedures
Channel Analysys & Selection
Promotions& Publicity
Premiums & Ad Specialties
Direct Mail & Ture "Tele" Marketing
Graphic Design & Advertising
Integrated Web Strategy & Development
Where associates are involved, I coordinate all efforts leaving the running of your business to you.
Unless otherwise agreed, all responsibility and billing is through my office.
