Sottile '64 / My Dartmouth / Mascot

"My Dartmouth" Mascot Forward & Overview
Dartmouth Since The Indian
Reindeer and Caribou ---> Only Decision
Mascot D(ecision)-Day For Big D
Getting On Down To The Mascot Business
ANTLERS TO ANTLERS From History to the Future Lord Dartmouth's Antlered Coat of Arms
Reindeer Centerfolds
Getting To Reindeer / Caribou
Reindeer / Caribou at the Combines
Reindeer vs Moose -- Winner Is Reindeer / Caribou
Reindeer & Dartmouth Past & Present Academics EXCELLENT NEWS
Reindeer & Dartmouth Winter Carnival
Reindeer On Mainstreet Mean Refined Antlers & A New Hanover Chic
Reindeer On Mainstreet Mean Adult & Kid Fashions A New Hanover Look
Reindeer @ Dartmouth Rudolph Is Separate
Reindeer & Secular Santa Not Religion
Dartmouth & Indians
Dartmouth's Official Unofficial Snivelling
AN EXTERNAL LINK TO JohnDavidSottile SiteMap



ISSUE  # 1



There are as many
as there are students who ever 
matriculated / graduated 
from The College.

Perception Is Everyone's Reality.

There is nothing more powerful than idea whose time has come because it is RIGHT for reasons which are core to Dartmouth's DNA.  

So, I invite you to visit my thoughts on Dartmouth College and its mascot / symbol / culture that HAS gone missing for the past four decades and on what will restore it.  

Ironically... and fortunately... in many respects The College is and has been more than half-way there in the implementation of what I propose to formalize.  

It's always easier to critique and destruct than to construct alternatives.  However, since solutions are answers to problems, one's stating a problem is not negative, per se, but manifests facts and perception from which to offer change... People smarter than I call this "Situation Analysis." 

Here's my analysis of the lack-of-mascot situation:
1) Colleges founded for a purpose need a purpose for their mascot/ symbol/culture.
2) Despite other discussions and feeling , of which some are covered  herein, when Dartmouth abandoned the "Indian,"  it also abandoned a campus culture which it respected reaching back to its land grant.
3) Further, around the same time The College became coed which brought forth another dimension to its culture, equality.
4) In absence of a culture, equality, and of course a strong symbol/mascot which could appropriately represent sports teams, numerous icons have appeared; some were used by select teams, some such as Keggy, while brilliantly clever and irrepressible are non starters.
5)  Slowly emerging from this morass of College indecision has been the ANTLERED BULL MOOSE -- a male moose in heat --hardly unique among mascots even if called "Dartmoose,"  and therefore hardly representative of women who make of 50% of the student body! 

Why would any woman want to be represented 
by such a male symbol?  
Were I a woman, I would not!
Within this website , I propose that the The College, students, alums, and college community formally adopt Reindeer / Caribou as the the OFFICIAL brand of The College in sports, academics, and the social purpose which is a hallmark of a land grant college. 
There are cogent reasons why reindeer / caribou rise above the moose and other animals which have been considered... plus of course Keggy, irrepressible as it is, but a non-started in today's society. 

This animal is not because it is my idea, but because its CORRECTNESS IS ABSOLUTELY WITHOUT CHALLENGE as you will read.
My purpose to SELL the benefits of formal adoption of these magnificent animals and support the indigenous culture in which they exist.  
Over the past nine years I have studied college mascots; how they come to be; and whether they are officially adopted.  In truth, some are not.   They just wander onto campus until kicked off, or become so institutionalized that few remember how or why they ever appeared.
Dartmouth College allowed the Indian symbol and moniker to wander on campus.  According to The College's own history, they did so through sports reporting.   Today, this is immaterial.  What is material is that the decision was "other directed" as is the "creep" of the ANTLERED BULL MOOSE.
The eventual departure of the Indian symbol was not pretty.  In deed, it was costly in terms of loyalty, therefore to The College Fund. 
Dartmouth College takes pride in its educational leadership.  What is being deposited at The College's footstep is the chance to not only formally adopt a mascot but to totally integrate it into it curriculum, culture and leadership through the formal adoption of reindeer/caribou.

One leads from the front!
John David Sottile '64 '65H

is independent of Dartmouth College, any of its departments, alumni classes, metro clubs, students, local merchants, or vendors to The College.  Opinons and perceptions are mine.  While my opinions cannot be "incorrect" for they are indeed solely mine, I am open to be corrected by internal facts which I have otherwise gathered from online search.  If I am corrected, expressions of such corrections -- and my enlightenments -- will be published in this site.
The  Action-Oriented Editorial Website
Copyright 2013
John David Sottile '64 '65H