Career Narrative


I "speak" in the 1st person;  a 3rd person "voice" is ridiculous.
This page is about my life... not "his."   I wrote it... "he" didn't.
If we get together, work will be performed by me...  not "him!"
A Career-To-Date On A Page
Well, sort of... I don't mention matters such as my sending a funeral wreath
to Wall Street bank because the prospect took so long to make a decision
that I thought that he died of analysis paralysis.
The Ribbon read... "R.I.P Andy"
Oh yeh, it was a real Big Hit!
The stunt almost cost me my position... but, hey... I made the sale!
$27,500.00 in '83 for 2 tapes of software was worth the gambit.

The Road Of Life Is Always

I'm experienced in all the aspects of marketing; products, promotions, pricing, and placement; business-to-business and business-to-consumer; direct and indirect; infield and remote; and hi-tech to no-tech. I remain affiliated with specialized market service organizations to complement comprehensive core capabilities.
For over 20 years, I marketed leading cyber technology to improve business information systems: Mainframe hardware and software, timesharing services, distributed information systems, micro-based applications, database systems / services, consulting, training and a full range of marketing services.  (See Footnote)

I'm a former VP of Sales/Director of Marketing who grew a young software company from $100,000 to $5,000,000 per year (big bucks back then)... and an IPO... within four years (1979-1983). Average sale of $30,000+ (sold by telephone).

I've held positions in other computer technology companies, of which oddly, my years in computer timesharing are proving most valuable with Internet ASPs... And so, I've established my current WorldWideWebID and COOL MOOSE and a  RECLUSIVE GOOSE webcentric marketing services initiatives which include turnkey, content driven website development and maintenance plus web identity development and  monitoring against misrepresentation and harmful attributions.

As a media pioneer in the successful application of tele-comm approaches for marketing big ticket, technology products, I have a special appreciation for applying multi-media to improve the communications process and a special expertise in utilizing the compounding effects of all forms of tele -- or "remote" as derived from Greek -- media communications.   Today, I am concerned with the corruption of the Internet as a viable business communications medium due to hackers and spammers.
I've authored the courses " The Art Of Marketing the Hard Soft Sell!, "(tm) a sales and marketing seminar for professional service providers, and "Let's Make A Deal,"(tm) a unique negotiating course which interweaves personal power and leverage into the process of deal making. I've also developed"The Vector Marketing Grid,"(tm) & "Integrated  Tele-Conceptual Approaches"(tm), both efficiency-based sales/marketing systems.
Additionally, I've authored Articles on sales and marketing; created numerous client brochures and campaigns; plus conducted and published Orignial Research

I'm a skilled Negotiator of hundreds of contracts with Fortune 1,000 companies... and have international experience in direct and third party channel sales.

Founder of Sottile's Winning Action Team, dba
S*W*A*T (sm) Tactical Marketing Agency, a disciplined, self-sufficient,  marketing resource which assists enterprises / entrepreneurs / professionals with their needs in getting to market, or practice development.
Currently, I am working with film producers to launch a feature film production company specializing in low budget movies (2-5M Euros), made for direct-to-DVD and/or streaming, which are to be filmed in Eastern European countries. 
A graduate of Dartmouth College, BA, Economics, with graduate work at various universities and independent study. 

I consider myself a "battle-hardened" from a wealth of experiential learning through my self-funded companies, the numerous clients for whom I have "stood in the trenches," and my past employment. Though not a gaming gambler, I am an intrepid risk-taker, forever searching out uncharted business opportunities, new markets for old products, or a quota rescue missions.

I am a Past President of the former Yankee Thoroughbred Breeders Organization, a nonprofit, trade organization promoting Thoroughbred breeding and racing in the Northeast...  and of the Mass Media Alliance, another non-profit trade organization promoting film, video,and multimedia industries in New England.
For a change of pace, I produce, emcee and dj life, corporate, and  military events under the persona of JOHNNY HiHAT (tm).  Additionally, I offer top level production services and talent to the same clients through various agents.  
Also,  I am attempting to isolate and perfect a color breed of double-toed, black and white Tuxedo cats.  Since Johnny HiHat most always spins tunes in a tuxedo, the breed is called JOHNNY HiHAT Cats! (tm).

Functionality Rules!
I have witnessed the history of computer automation's successes since it's adolescence. I also knows of the missed expectations, costly churn, and dead-ends of technology's ever changing nature. To me,"Buying a cyber technology is like buy clothes for a teenager; growth and fashion outpace wear... And just as charity clothes bins are filled with such discards; so are most IT offices. Consequently, I promote functionality over tech popularity. 

"Tactics Make Strategies Happen!"

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