S*W*A*T

Sales Manifesto

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Sales And Survival
Are Not A Chicken Or Egg Proposition...
 
S*W*A*T labors knowing the one hard fact of business life:  A company's true commercial value can only be assessed by its sales record... and that its eventual sales record is directly tied to daily sales success... for ultimately, operating budgets are driven by everyday sales revenue.  The question is...
 
HOW TO BEST ASSURE THIS SUCCESS?
 
Our history has proven the answer to be... our insightful participation from initial awareness building on.  This "sharpshooter" approach holds the additional advantages of providing valuable product, buyer, and competitive feedback; an opportunity to build customized interests; and most importantly, a chance to shorten sales cycles... a step critical to cashflow.
 
Emperically, we know that were there but $1.00 to spend, it would be best spent directly on selling.  Only orders provide a direct contribution to establishing new products, services, and markets; flanking competive threats; achieving business goals; or improving overall business vitality.  And...
 
ORDERS ONLY HAPPEN AFTER SOMEONE HAS BEEN SOLD
 
It's not that others things aren't important... It's just that sales are the bone marrow of business... with debt and equity funding being blood bank platelets administered slowly by drip. 
 
SALES AND SURVIVAL
ARE NOT A CHICKEN OR EGG PROPOSITION...
WITHOUT STRONG SALES,
A COMPANY'S SURVIVAL IS KAPUT!!!
 
This requires no philosophical debate.
It's a law like gravity... and as real.

Sottile's Winning Action Team
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TACTICAL MARKETING AGENCY
"Marketing Tactics Make Corporate Strategies Happen!"
                                                                                  John Sottile