A GRAD STUDENT WRITES ABOUT SOTTS
During the semester we reviewed many variables, both
dependent and independent, as well as numerous tangible and
intangible factors which affect the negotiating process.
However, the one requirement that must exist if a negotiation
is to succeed is for both sides to truly want and need to
reach agreement, "willingness to bargain". We defined a
successful or effective negotiation as one where
*Goal attainment was achieved by both sides; and
*The negotiation process improved or at least did not
hurt the existing relationship.
The text identified the need to bargain as existing when
*There is a conflict of interest between 2 or more
parties;
*There is no fixed or established set of rules or
procedures for resolving the conflict, or the sides
prefer to invent their own solutions;
*The parties, at least for the moment, prefer to search
for agreement rather than battle or break off
negotiations.
I wanted to get not only a picture of the negotiator's style,
knowledge base, abilities, and preferred approach to the
process, but also, if possible, a psychological profile. The
questions were developed with this goal in mind.
John Sottile, the professional I interviewed, is an ivy league
graduate who owns his own marketing company. The success
of his firm is dependent on his ability to negotiate effectively on
numerous and diverse issues. Earlier in his career, he rose
to the level of V.P. of sales in the high technology
industry.