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SOTTILE Consulting
Market Audit/Plan/Execution
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"My Vector Marketing Disciplines
Are Force Multipliers
 
The goal of the Marketing Audit is simple:  To take the "pulse" of key areas that must be addressed to satisfactorily bring your entity to market.  Everything which a company does has a marketing impact, which consequently impacts "The Bottom Line."  But, it is difficult to self-assess these correlations.
 
The Marketing Audit has two phases:  The collection of facts and then the report.  Through the auditing process, strengths and weaknesses in a company's marketing approach are detertmined and reported.
 
With this identification, a company can proceed on its own, or retain my services to develop a Marketing Master Plan of products, promotions, pricings, and procedures using my propietary "Vector Marketing Discipline" (tm) that structures selling/marketing efforts to maximize the return on allocated budgets.
 
Producing a Marketing Master Plan is one matter; executing it is another.  In fact, most companies fall short in the execution of plans.. not the generation of the plans.  Therefore, I offer a range of  services -- with my cadre of trusted associates, when required -- to assure that "planned" equals "executed" in a prioritized manner.  Services include...
 
Market Research & Indentification
Product/Service Development
Pricing Polices & Procedures
Channel Analysys & Selection
Promotions& Publicity
Premiums & Ad Specialties
Direct Mail & Ture "Tele" Marketing
Graphic Design & Advertising
Integrated Web Strategy & Development
 
Where associates are involved, I coordinate all efforts leaving the running of your business to you. 
Unless otherwise agreed, all responsibility and billing is through my office.

SOTTILE
THE TACTICAL MARKETIER
 
"TACTICAL MARKETING STRENGTHS MAKE
   STRATEGIC CORPORATE PLANS HAPPEN"