Experienced in all marketing disciplines;
products, promotions pricing and placement; business-to-business and business-to-consumer; direct and indirect; infield and
remote; and hi-tech to no-tech. Affiliated with specialized service organizations to complement comprehensive core capabilities.
Has over 20 years, sales / marketing leading
cyber technology to improve business information systems: Mainframe hardware and software, timesharing services, distributed
information systems, micro-based applications, database systems / services, consulting, training and a full range of marketing
Founded Sottile's Winning Action Team, dba S*W*A*T (tm) Tactical Marketing Agency, a disciplined, self-sufficient, marketing resource which assists enterprises
/ entrepreneurs with their needs in getting to market.
Former VP of Sales/Director of Marketing who grew a
young software company from $100,000 to $5,000,000 per year... and an IPO... within four years (1979-1983). Average sale of
$30,000+ (all sold by telephone). Prior to forming S*W*A*T, had a successful sales and marketing record by achieving
quota 17 of 19 years
Held positions in other computer technology companies, of
which oddly, his years in computer timesharing are proving most valuable with Internet ASPs... and therefore his current COOL MOOSE and a RECLUSIVE GOOSE (tm) webcentric, internet marketing services.
A media pioneer in the successful application of tele-comm
approaches for marketing big ticket, technology products. Has a special appreciation for applying multi-media to improve
the communications process and a special expertise in utilizing the compounding effects of all forms of tele -- or "remote"
as derived from Greek -- media communications including e-mail and the Internet.
Authored the courses "The Art Of Marketing
the Hard Soft Sell!"(tm), a sales and marketing seminar
for professional service providers, and "Let's Make A Deal,"(tm)
a unique negotiating course which interweaves personal power and leverage into the process of deal making. Developer
of "The Vector Marketing Grid,"(tm) &
"Integrated Tele-Conceptual Approaches"(tm),
both efficiency-based sales/marketing systems.
Authored Articles on sales and marketing; created numerous client brochures and campaigns; plus conducted and published Orignial Research.
Skilled Negotiator of hundreds of contracts with Fortune 1,000 companies... and have international
experience in direct and third party channel sales.
A graduate of Dartmouth College, BA, Economics, with graduate work
at various universities and continual independent study. "Battle-hardened" from a wealth of experiential learning
through own companies (and money), the numerous clients for whom I have "stood in the trenches," and my past
Past President of the former Yankee Thoroughbred Breeders Organization,
a nonprofit, trade organization promoting Thoroughbred breeding and racing in the Northeast... and of the Mass
Media Alliance, a non-profit trade organization promoting film, video,and multimedia industries in New England.
For relaxation and profit I enjoy producing, emceeing and dj-ing
life/corporate events under the persona of JOHNNY HiHAT(tm).
Currently, attempting to isolate and perfect a color breed
of double-toed, black and white Tuxedo cats, branded JOHNNY HiHAT Cats!(tm).